1) Get someone to design you a logo that will stand out so people will recognize you by it.
2) Create a page for promotional purposes to market everything your doing. you need a website & social media sites pages as well.
3) Make sure you have a plan for what you want to do with your brand.
4) Networking is very important reach out to people have them market your product & you do the same in return.
5) make sure you trademark your logo to avoid legal issues